Setting Up a Standalone Fitness Blog for Promoting Your Gym: 4 Tips

From the title, you get the fitness blog and promoting your gym part, right? However, what’s with the standalone thing?

A standalone blog is one where you host the blogging site on a different platform that’s entirely yours to use. That means you’re not using a dedicated blogging platform, or, in many cases, your company’s existing website. Hence, you have a website separate from that of your gym, and it’s dedicated to just the blog.

Now that you know how this standalone fitness blog will work, let’s see how you can set one up for promoting your gym. 

#1 Coming Up with a Blog Name and Building the Blog Site

The name of your blog site doesn’t have to be the same as your gym’s. However, it can be connected to it in some way. For instance, let’s say your blog’s name is “Fit and Perfect”, and your gym’s name is “Body Center”. thepressedge In that case, your blog can be called “Fit and Perfect by the Body Center Gym” or something similar. 

As for building the site, you might want to try doing so on your own. 

Professional web design services can cost you a minimum of $20 per hour but can go upwards of $100 easily. Project-wise, you can expect to spend around $500 to more than $10,000 per web development project. Freelance designers will cost you between $15 and $30 per hour.

However, according to Hocoos, if you use an AI website builder, you will have the option to build the site for free. At best, for premium features, top AI website builders will charge you $15 a month. 

An AI website generator works on the basis of user inputs or prompts. The website design process begins with a few questions, which you will have to answer. The AI website creator then takes your input and builds the website. 

The overall AI website creation process takes just a few minutes. Being able to create your own blog site using AI means you don’t need any technical knowledge. 

#2 Prepare Content Plans Three Months in Advance

If you’re going to run a blog for your gym, plan your content at least three months in advance. Doing so ensures you always have fresh, engaging gym and fitness material ready for your readers. 

When brainstorming topics that align with your gym’s philosophy, think along the lines of diet and mental peace along with physical fitness. No good fitness blog today relies solely on physical exercise or fitness-related content alone. 

Also, create a content calendar so you can stay organized and consistent. Use it to schedule blog posts, social media updates, and other promotional content.

#3 Use Photos That Link Back to Your Gym

Incorporating photos that link back to your gym helps create a visual connection for your audience. Use high-quality images of your facilities, trainers, and members in action to showcase what makes your gym unique. Make sure each photo includes a link to your gym’s main website or specific landing pages.

Photos can convey the atmosphere and community spirit of your gym better than words alone. They provide a sneak peek into the experience potential members can expect. This enhances your blog’s appeal and also drives traffic to your gym’s website, increasing the chances of converting visitors into members.

#4 Don’t Just Rely on Written Content

While written content is vital, video content offers a dynamic way to engage your audience. In fact, people retain 95 percent of a video’s message and just 10 percent of the same message’s text version.

Videos allow you to showcase workout routines, gym tours, and trainer tips in a more interactive format. This visual element helps build a personal connection with your audience, making your gym feel more accessible and inviting.

Incorporate different types of videos, such as how-to guides, client testimonials, and behind-the-scenes footage. Such videos diversify your content and cater to different preferences, keeping your audience interested and engaged.

Regularly posting video content can also enhance your blog’s SEO and increase its reach. Search engines favor diverse content types, and videos often have higher engagement rates, drawing more traffic to your blog and, in turn, your gym.

Promote Your Gym However Possible

Now, the blog is there to promote your gym, and you’re already doing that in a way, as evident from our discussion above. However, you can do more.

Add backlinks to your gym through the blog content. Use image captions where it’s mentioned that the photos are taken at your gym. For the videos, add the logo of your blog and your gym in one corner. 

Doing all this will allow you to run a standalone blog efficiently while promoting your gym.