Back in 2022 when ChatGPT was first launched, it took the internet by storm. I mean who would have thought that you could have a conversation with a bot without any glitch, delay, or any incoherence in response?
Although it was declared as, the breakthrough of the century it was just a start. Today AI is not just limited to basic response, instead, it can fully replicate a human, fake a voice call, create videos and pictures on demand, and a lot more.
For the first time, even small businesses, workers, and students can enjoy using AI without paying hefty prices. This is all thanks to the free prototype of AI available for use and easy access to fast-speed internet like Fidium Internet.
Just recently, Meta has declared that it will help influencers to create their AI double. Just like most tech experts, I am also skeptical about this innovation. What does it mean for social media? Is it the end of celebrity culture? Will AI doubles push social media influencers out of business?
If your head is also cluttered with all these questions, keep reading, as we will explore these answers.
How It All Started?
Back in September, Meta rolled out its in-stream chat experience. This instream chat experience allows users to talk to AI celebrity double. Pursue an online MBA to elevate your career, gain advanced business knowledge, and enjoy the flexibility of studying from anywhere.
Now you can pretend to be friends with your celebrities all thanks to AI. For most people, it was just fun but if you look at this fetish from a psychological health point of view, this is another stressful situation that will only put a deep fake in the hands of people who can exploit it later.
Yes, talking to Kendal Jenner is fun, and recreating videos with your favorite celebrities can help you with clout but what if someone tries to exploit these videos for other purposes? This situation gets alarmingly dangerous when you look at the average age of the Meta users online.
Where It Is Now?
After the popularity of the Instream chat experience, now Meta is expanding their initiative by adding an AI celebrity double feature. Now celebrities can create their online AI doubles that can help them speed up the endorsing process online.
As per the New York Times, this feature is still in the early testing stage. The company is thinking of naming this feature, as “creator AI” and this feature will work similarly to an actual celebrity influencer. The followers and fans will be able to interact with this celebrity AI and will get instant replies to their comments.
In the relay stages, most experts were expecting this bot to fully replicate the celebrity experience just like in-stream chat did but according to the recent news, this feature will only help AI to learn the tone of voice and response style of the celebrities. The AI will mimic the voice and reply to the fans.
According to Meta, this feature will allow celebrities with huge followings to interact with fans easily. This feature will not just reduce the amount of work for online celebrities but also will further help with the response time of the brands, which will eventually reduce the burden of these celebrities.
How This Feature Will Change The Meta World?
Yes, this feature sounds fun and most people are already thinking of ways to use it for their business but in the wrong hands, this can turn into a ticking time bomb that will eventually blow up the whole business.
If you have yet to fathom the amount of destruction it can cause, here are some ways this all-new feature will affect the online celebrity culture.
Instant Reply
The charm of receiving a reply from your favorite celebrity is due to its rare occurrence. Most of the celebrities receive so many messages and comments that it gets easier to ignore than to reply. So, when someone receives a reply, it means a lot to them. However, when celebrities will shift to AI, even the real replies from celebrities will become worthless.
Feeding the Delusion
In the current times, delusion might be the solution but feeding this delusion will land you in a sci-fi movie where you might be dating a celebrity AI. This will eventually lead to serious mental health issues and in some cases, this might even cause serious issues for both fans and celebrities.
Celebrity Safety Issue
In a world, where reported mental health cases are reaching an alarming number, a reply on AI will only expedite the situation. This is especially important because most of the celebrities are already facing safety concerns.
Data at Stake
Believe it or not, in the world of AI and big tech, data is the new oil. Companies with better data and the countries with full data access will eventually win it all. Therefore, when you collect the personality data of celebrities you are putting their privacy at risk. You are creating imposters that will only reduce the value of their work and the exclusivity that comes with becoming famous.
Wrap Up
Is it dangerous, a step toward AI dominance, or a step toward the end, only time will tell. However, it is safe to say that the use of AI and its replication will surely add to the deep fake cases in the future.
I’m Dariel Campbell, the expert in charge of making things hilariously awesome at “Awesome Responses.” Playing with words and delivering quick, clever comebacks is my thing. At Awesome Responses, we’re here to make your replies stand out and shine. Let’s make your responses quick, clever, and uproariously funny—come and join the hilarity at Awesome Responses!